A link between art, technology and desirable futures.

In early 2024, as part of Telefónica’s centennial celebrations, the Telefónica Foundation hosted an exhibition featuring six major international artists and creative studios, who worked to transcend conventional notions of what the future will look like and propose optimistic visions in which technology emerges as a force for change and where the interaction between social, cultural, environmental and technological factors shapes our visions of the future. 

It represents the continuation of a narrative that the Telefónica Foundation has been exploring for some time and which began with “The Great Imagination”, “Histories from the Future” and “Liam Young: Building Worlds”. A fantastic idea for speculating on the next 100 years.

Approach

We at Invisible provided the artists advice while preparing the audiovisual narratives, in which digital art and new technologies were used as means for shaping alternative futures. Our work covered theoretical, conceptual and discursive aspects, ensuring that each audio installation not only challenged traditional perspectives on the future, but also encouraged in-depth reflection and enriching dialogue between the present and all the possibilities awaiting us in the exhibition’s texts.

This project marks the beginning of a new form of cooperation between Invisible and cultural organisations, as art should act not only mirror the present and past, but also serve as a tool for exploring futures.