Given the urgency of climate change, we are faced with challenges related to the agency and will to act. “Encouraged Tomorrows” is an invitation to rethink the way we address these issues in the near future, taking into account any new factors that might come into play. Through an in-depth understanding of the signs of change that are appearing among audiences, we are striking new paths to promote a more significant connection to the ecological transition.

Approach

Through support from the European Climate Foundation, we conducted a process of futures research over a period of 10 months, identifying signs of change and extracting valuable insights for the project. This helped to encapsulate the essence of global changes, as well as a series of emerging trends, and illustrate their impact on the lives of various archetypes of people, representatives of new prospective paradigms (future people).

The last stage of the project involved fitting these “people” into a series of similarly archetypical alternative scenarios (Dator, 2009), to explore the complexity of each hypothesis surrounding the concept of motivation in the future.