In 2022, as the world emerged from the pandemic, Seguros Santalucía celebrated its 100th anniversary and came to us with an ambitious question: 

“We know what we have achieved over the past century, 
but what can we become in the next 100 years?”


Over the course of a year in 2023, we worked alongside the company’s innovation department to envision and design the organisational framework for a new kind of initiative within the company. This led to the creation of Espacio Futuro—a strategic foresight think tank that merges the internal intelligence of the Santalucía Group with the expertise of leading external voices and forward-looking research developed by Invisible. Together, we aim to identify and decode the key challenges of today and tomorrow, shaping innovative ideas and solutions that enhance quality of life across all stages of life, fostering a sense of security and well-being.

2025 marks the official launch of Espacio Futuro, debuting with an exploration of trust—an increasingly scarce yet foundational element of modern society—setting the theme for this inaugural year.

Approach

Espacio Futuro operates on a two-year cycle, guided by the principle of Cause and Effect. Each cycle begins with a thematic focus, serving as the basis for deep analysis, insight generation, trend detection, future scenario development, and ultimately, the identification of key strategic challenges. In the second year, these findings translate into tangible initiatives designed to support the innovation and business units of Santalucía and its partners.

Beyond research, our role at Invisible is to craft an engaging and meaningful research experience for the 150+ participants involved in the initiative. We oversee the design and production of all events, workshops, and discussions, ensuring seamless collaboration and knowledge exchange. Additionally, we produce audiovisual future scenarios in partnership with UK-based 3D studio Interstudio, making our insights accessible to a broader audience.

Espacio Futuro inaugural year open reports are available on its official website.