Glimpse
A monthly opportunity to reflect, with ideas, artists and visions for the future.

Unlocking the magic of the unseen possibilities.

Episodes of invisible Room

invisible Room is the result of our passion for exploring and filling the future with the narratives we need to imagine radically different worlds: more just, more plural, more fun, and more responsible. Each conversation is an opportunity to reflect on the issues shaping the present and to inject the energy we so deeply need.

About

We are a research and design studio that, in times of uncertainty, provides actionable strategic intelligence. We help organizations imagine new possibilities.

 

Methodology and services

Applied Imagination

It is the essence that defines us and enables us to disrupt in everything we do. Our way of working—through research, design, and creativity—transforms complex data and narratives into understandable and actionable insights, facilitating the assimilation and activation of strategic decisions in the short and long term.

Observe

To investigate in order to understand the present in all its complexity. We gather indicators, data and testimonies that reveal how the world is changing, from emerging habits to social movements, from technological innovations to cultural shifts. This stage enables us to detect tensions, contradictions and latent opportunities in the here and now.

Services:
  • Qualitative and ethnographic research
  • Sociocultural analysis
  • Signals and trends scanning
  • Strategic insights
How we help:

We conduct research that connects with lived reality. We provide a deep understanding of a transforming environment. We identify the changes affecting each organisation, beyond its industry, and translate them into strategic insights to inform decisions. Our contextual reading opens up strategic possibilities.

Imagine

To expand the field of the possible. We explore possible futures to redefine the strategic direction of each organisation. We facilitate exploratory processes through scenarios and future narratives that help rethink organisational models, positioning and strategy. This capacity to project not only enables anticipation, but also to influence critically over the medium and long term.

Services:
  • Strategic Foresight
  • Innovation laboratories
How we help:

To intervene. We design processes, services, products and experiences that take insight into action. This phase translates strategic thinking into concrete proposals, activating dynamics of change that are consistent with an organisation’s future aspirations and with the web of relationships it holds within its environment.

Transform


To intervene. We design processes, services, products and experiences that take insight into action. This phase translates strategic thinking into concrete proposals, activating dynamics of change that are consistent with an organisation’s future aspirations and with the web of relationships it holds within its environment.

Services:
  • Strategic Design
  • Service Design
  • Experience Design
How we help:

We support the creation of new value propositions. We combine research, design and innovation to deliver concrete interventions that generate systemic impact. From initial analysis through to implementation.

Training

We help build a generation of leaders and teams with long-term strategic capabilities.

Some projects

Uncovering new insights and co-creating value propositions to transform the banking experience for younger generations
BBVA
A research and strategic foresight initiative with BBVA Spain, where we asked: What will it mean to be a “companion” in 2030?
Grupo Santalucía
Espacio Futuro—a strategic foresight think tank that merges the internal intelligence of the Santalucía Group with the expertise of leading external voices and forward-looking research.
Fundación Telefónica
Futures encapsulated from an optimistic and inspiring perspective
Fashion industry
In collaboration with a globally leading fashion brand, this project set out to deeply understand customer expectations when stepping into a store and experiencing “fashion.”
European Climate Foundation
Opportunities for motivation on the horizon and strategies for achieving them
BBVA
Anticipating future scenarios with the Department of Marketing, Design and Behavioural Economics.
European Climate Foundation
What will have an impact on climate action and social change in the coming years?

Clients

Playground

At invisible, we embrace experimentation and play—a space where creativity flourishes and possibilities expand without limits.

Reports

Download our research

At invisible, we analyze the dynamics and meanings of contemporary culture to anticipate and visualize new future scenarios.

Discover

Jungle

The Power of combinatorics

We are part of the Jungle ecosystem, where companies work together to transform businesses with the power of creativity.